About the company
Justo is an online delivery-only supermarket chain that focuses on better quality products and fairer prices (justo means fair in Spanish) both for their providers and their customers. They have raised over $240M USD in funding and have been growing in México and Latam for a few years.
How it started
Around 95% of Justo’s orders included vegetables and/or fruits, and 35% of these orders included specific instructions on how the products should be manually selected. These instructions were being written on a comment box just before checkout and received by Justo’s “pickers” in the warehouse exactly as users had written them.
Stages of the project
- Empathize
- Define
- Ideate
- Prototyping and testing
- Results (with 2022 update)
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