About the company
Torre.co is a job matching network startup focused primarily on remote jobs, with over 1.5M users. It has a powerful matching algorithm that uses 121 different factors to determine if a person’s genome is a good fit for a job and vice versa.
The problem
One of the most critical metrics in Torre is applications for jobs and one of the most efficient channels for applications was automated job alerts.
Although many users liked receiving job suggestions through standard (automated) job alerts, many others considered them too impersonal.
Stages of the project
- Understand the opportunity
- Design
- Prototype
- Usability and value test
- Usability (again) test
- Analysis - Spoiler alert: 💰💰💰
Hypothesis
If we can suggest full-time and internship opportunities to job seekers in a way that feels human and personal, a significant amount will be more likely to engage with the posts.
The rest of this case study is private
I share the full write-up — research, process, and outcomes — with people I'm talking to. Get in touch and I'll send you the password.
Message me on LinkedInThat password didn't work.
Read more case studies
Untangling Payroll Components
A New Marketplace for Benefits
Truly Global Time Off
A new kind of notification reminder system
Payroll Onboarding is Not Sexy – But it Sells
Redesigning the main component for jobs
Helping companies decide how much they should pay for a job
Designing whats ripe: A better way to buy fruits and veggies online
